Up to Six Million Book Summer Holidays in January

Up to Six Million Book Summer Holidays in January What better way to take your mind off the cold snap and economic doom and gloom than to book a summer Holiday? That’s exactly what around 6 million of us will do this January.

Travel companies are advertising an array of special offers to attract early holiday bookers.

It means families can potentially save hundreds of pounds on the price of a get-away.

The Association of British Travel Agents (ABTA) is planning a major marketing push to capitalise on the peak booking period.


For the first time, it has enlisted the help of a digital agency, Five by Five, to carry out some online marketing, namely search and site specific activity.

Thomas Cook will offer a 10 per cent discount for people who book between now and February 16.

First Choice are wooing customers with thousands of new free child places, low booking deposits and no flight supplements.

In what’s bound to be more welcome news for holiday makers the airlines have gone into a price war. Some carriers have cut prices by up to 25 per cent. Many fares are at their lowest since the 1980s.

Demand for travel to places like Turkey, Egypt and Gibraltar is thought to soar as Brits avoid the eurozone because of the weak pound.

Travel Industry news posted on 07 January 2009

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