UK Holidaymakers Lead World Tourism Trends
UK travel fans are driving trends in the world tourism market, according to a new report.When it comes to seeking out new products, finding cost-effective ways of travelling and communicating want they want from a holiday, Tourism Intelligence places Brits at the top of the list.
Released today at World Travel Market, the travel research specialist's report is based on interviews with 20 of the UK's top 25 operators.
Referring to the "Ford Motors effect", Tourism Intelligence managing director Dr Auliana Poon explained to Travel Weekly that travel used to be "mass-produced, standardised and individually packaged".
"Now the opposite is true. The un-packaging and DIY trend is led by the Brits, and understanding them is the key to understanding how the world will travel in the future," she said.
How the British Will Travel 2010 outlined the wide choice of departure points and products in the UK as evidence of increasing competition, while growing numbers of "grey travellers" and adventurous 20-somethings looking for more exotic destinations apparently signal changes expected in all western markets.
A recent survey for Hyder Consulting showed that more than half of British adults polled would not consider giving up their foreign holiday for a more eco-friendly UK break.
Travel Industry News posted on 12/11/2007 12:09:14
