Ryanair Confirms Reserved Seating on All Routes
The airline has made the move following a trial period that started in Spring this year with their popular routes from Dublin and Gatwick to Malaga in the south of Spain.
Throughout the summer the trial was extended to more than 100 routes and deemed a success by airline bosses, noting that key factors like the 25 minute turnaround times at airports were not affected because of this.
Only last week did easyJet announce their plans for trialling allocated seating next year, although a notable difference will be the seats that can be reserved. While easyJet's model involves the allocation of all seats on the aircraft, Ryanair will keep the majority of the aircraft unreserved and restrict reservation to the front two rows and the over wing exits.
Head of Communications at Ryanair, Stephen McNamara, explained that this would "ensure a prompt exit on arrival, or in over wing exits, for extra legroom".
The service will be available on all routes from 10th January 2012 at a price of €10, adding to the list of optional service surcharges for which Ryanair has become well known. Analysts believe the service will benefit the company as people travelling on business will be more willing to choose the carrier when they have the guarantee of more legroom on an altogether cheaper flight.
Referring to increasing revenue through ancillaries, David Doctor of Amadeus, provider of travel technologies, remarked that "the European low-cost carriers have been (doing so) for many, many years. The interesting thing is that they're now using particular ancillaries to target particular customers."
Travel Industry news posted by Jan Moys on 23 November 2011
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