Holiday Makers Resist Carbon Offsetting
The idea that holiday makers should pay to offset the carbon emissions produced by their flights still has a long way to go before it is accepted. New research shows that a more than a third of travellers (35 per cent) would not be prepared to pay an extra £20 on top of the cost of their holidays to compensate for environmental damage.
Furthermore, 59 per cent of those polled said they would not cut down on the number of holidays they take in order to cut carbon emissions.
The research was carried out by BLM Media.
BLM Media business director Chris Armond, said: "The green message is not getting through to holidaymakers who appear to value their vacations more than the environment."
The research also found that holiday makers are staying away from high street travel agents in greater numbers than ever before, preferring to use the internet.
Only 12 per cent of respondents to the survey said that they now use travel agents, with 61 per cent citing high prices as the reason for staying away.
Mr Armond added: "The internet is helping travellers become more independent so much so that traditional travel agents have to change their business model to attract holiday makers back through their doors."
Travel Industry News posted on 06/11/2007 10:02:29
