Florida and Egypt Holidays Gain Popularity
New research data from Co-operative Travel has revealed that Florida and Egypt have emerged as popular summer holiday destinations, according to a report from TravelMole.
Over 38,000 holidays were analysed showing a 49 per cent increase on last year on bookings to Florida in early June, whereas there had been an 8 per cent drop at the beginning of May. The UK’s largest travel retailer attributes this rise in bookings to the strengthening value of the pound against the dollar, which rose by 11 per cent to $1.65 from $1.48.
It is believed that increased bookings are still to come for destinations in Europe. So far the rise in the pound has been only 4 per cent in the same period.
There have been improvements in bookings to Spain, which is down by 11 per cent year-on-year but nevertheless still an improvement on the 18 per cent shortfall that as recorded in early May. Spain is usually a firm European favourite for UK holidaymakers but with the recent weak pound holidaymakers have instead opted more and more for Egypt and Turkey in preference.
Despite the difficult times for trading, Turkey has been comparatively unaffected by the recession, while there has been a surge in late bookings to Egypt of 25 per cent up on 2008.
Trevor Davis, retail distribution director said: “Understandably the holiday market is much more price sensitive than in recent years, but still this responsiveness to exchange rates is remarkable. If the pound continues to rally against foreign currencies, we believe this upward trend will continue.”
Destinations news posted by Marilyn on 18 June 2009
Destinations:
Balearics |
Canary Islands |
Egypt |
Red Sea |
Greece |
Majorca |
Spain |
Turkey |
Ibiza |
Tenerife
Holiday Hypermarket is a trading name of TUI Travel PLC. Registered office: TUI Travel House, Crawley Business Quarter, Fleming Way, Crawley, West Sussex, RH10 9QL.
Company Number: 6072876
