Expedia Holiday Format Expands Hypermarket

Holiday Hypermarket successfully entered the next phase of its evolution this week. Having established itself as a leading Package Holiday Travel agent, Holiday Hypermarket has embraced the current travel industry momentum to engage the DIY holiday market. To package your own cheap flights, hotels and transfers right away, simply visit our Build Your Own page.

The popular Expedia format of booking flights, accommodation and transfers independently has taken the travel industry by storm. The idea is that customers can book a cheap flight, select accommodation from an extensive list of possibilities and then choose whether to add transfers. This DIY format, which was popularised by websites like Expedia, is all about giving customers more and more options.

The package holiday market is still going strong, particularly in long haul destinations where travellers are less confident choosing accommodation without the backing of a reputable tour operator. However, dynamic packaging, as it is known in the travel industry, "(…) is a tremendous asset to the Holiday Hypermarket website", said Julian Allen, Website Manager.

Concerns about booking components separately have been voiced following a Civil Aviation Authority (CAA) survey, but with the advent of low cost flights and the ease with which the internet allows customers to search and book online, the tend toward the Expedia style ‘dynamic’ holiday packaging looks set to continue unabated.

Travel Website News posted on 18/05/2007 16:19:28