Brits Run Abroad for Sun Holidays
According to youtravel.com sales and marketing director Paul Riches, British travellers are fed up with the promises of barbecue summers and Indian Septembers and we are booking holidays guaranteed to offer sunshine abroad.
With copious amounts of snow in the first two months of this year, traditional January peak sales of holidays were affected. However, as the weather continued to depress people, online sales in particular picked up. “We saw a healthy start to the peaks season,” commented Mr Riches.
The question on everyone’s lips was whether the British public would go abroad or stay at home this year. Mr Riches said that so far, winter sun sales have been strong. Egypt and the Canaries have shown interest that outperforms last winter.
For the spring and summer months, Easter is looking healthy with a number of travellers choosing city breaks, in particular Rome, New York and Dubai. For the traditional summer holiday, Egypt and Turkey are front runners, with the Canaries, Portugal, Malta and Morocco not far behind in the popularity stakes.
Although holidays to Spain remain extremely popular, and interest is high, bookings have lagged in the opening quarter of the year. “Spain is trading flat year-on-year currently, we’d expect this to come through as we approach the summer season when hotelier release more favourable rates.” continued Mr Riches.
He concluded: “Judging by the fact that we’re all just getting over the January peak - and are now thinking about the July and August peak travelling period, it seems that this industry is permanently caught between twin peaks.”
Travel Industry news posted by Marilyn on 09 March 2010
Destinations:
Balearics |
Canary Islands |
Egypt |
Red Sea |
Greece |
Majorca |
Spain |
Turkey |
Ibiza |
Tenerife
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